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Synthesis, September 2018
SEPTEMBER 4
Gruma, led by Juan González, ranked among the top 500 companies in Latin America. http://www.24-horas.mx Mexican company Gruma, the largest corn and flour tortilla producer worldwide, is ranked among Latin America’s top 500 companies, according to América Economía magazine. The publication used a sports metaphor to announce the 500 Fitness Ranking in Latin America, saying that despite the largest companies of Latin America being subjected to strong training, this has not produced increased muscle mass; that is, sales, although they have improved their tone; that is, their profits.
SEPTEMBER 10
FITCH ASSIGNS ISSUE RATING TO GRUMA. http://www.elfinanciero.com.mx/monterrey/fitch-asigna-calificacion-a-emision-de-gruma Fitch Ratings assigned a mxAAA rating to the proposal made by Gruma to issue variable rate long-term stock certificates for up to MXN 3 billion with a five-year maturity.The company will use the proceeds from the stock issue to refinance its bank liabilities.
SEPTEMBER 11
RAISING CORPORATE SENSITIVITY: THE FORMULA FOR INCLUSION. (MILENIO DIARIO 17) The Paralife Foundation is responsible for recruiting and hiring people with disabilities. The foundation intends is to raise the 39.1 percentage rate of people with disabilities who have jobs in Mexico, according to Zero Impunity NGO. Today, companies like Ford, GNP, Gruma, HSBC, IBM, Lala, P&G, and others, have joined theÉntrale (Get Onboard) Alliance created by the Mexican Business Council to connect opportunities and change paradigms to favor inclusion by hiring people with disabilities in Mexico.
SEPTEMBER 14
BIMBO AND HERDEZ GIVE A ‘SHOUT OUT’ AFTER THEIR SALES TICKETS DOUBLE IN TWO YEARS. (EL FINANCIERO 22) The average value of a sales receipt in September—on the occasion of the celebration of the country’s independence holidays and that includes at least one product related to the festivities—doubled in the last two years, going from MXN 204 to 414 between September 2016 and the same month in 2018, according to Nielsen. The consulting firm announced that 69% of households in Mexico buy at least one product linked to the Independence Day celebrations, thus benefiting companies like Bimbo, Gruma, Herdez, and La Costeña, the makers of products like toast, popcorn, mole, and salsas, respectively.
SEPTEMBER 17
OPPORTUNITIES FOR GRUMA INCLUDE THE POSSIBILITY OF FLIPPING TORTILLAS. (EXCÉLSIOR 1-3) Brokerage firm Intercam believes that it can acquire more companies. Flour and corn product manufacturer Gruma has the potential to reach more tortilla shops and acquire companies in other markets. These are strategies would help it double its sales by 2028... Intercam believes that Gruma is a defensive company, which is a relevant factor in times of global uncertainty: “We believe that its revenues would not be severely affected in the event of an economic slowdown, because it offers basic products, especially in Mexico, the United States, and Latin America.”
SEPTEMBER 20
OFFICIAL CEREMONY TO REMEMBER THE SEPTEMBER 19 EARTHQUAKES (JOSÉ CÁRDENAS REPORTS (6 p.m.) Maru Rojas: The flag raising ceremony held on September 19, was witnessed by President Enrique Peña, accompanied by his security and Civil Protection cabinet, the director of the Mexican Red Cross, and the Mexico City head of government, José Ramón Amieva, for the first time since the 30th anniversary of the 1985 earthquakes. The official ceremony and exhibition was attended by 800 officers, with the interaction of 278 Army and Navy officials presenting the tools, machinery, equipment, vehicles, and elements used for all manner of contingencies, including the communal kitchen with its mobile tortilla making machines that turned out those hot disks made with Maseca and served with guacamole and pork rind ...
SEPTEMBER 23
MEXICAN FOOD THAT SEDUCES CHINA. (EXCÉLSIOR 24) Quesadillas changed the life of Yue Heng, a 36-year-old Chinese man who used all of his savings to travel to Mexico for a first-hand discovery of the country’s culture and gastronomy in 2011. Yue now serves true Mexican flavors in his restaurant, Pebbles, in the Chinese capital. Pebbles did not start out as a restaurant specializing in Mexican food, but Yue added quesadillas to the menu after a friend gave him the recipe, which soon became the most-sold item in his restaurant, so he started to try out other recipes that he found online. In his restaurant, located in the traditional Hutong neighborhood of Beijing, Yue offers an extensive variety of Mexican food on his menu, such as barbacoa and carnitas, Mexican brisket tacos, with handmade tortillas made with Maseca corn flour that he buys online, and many other products that the La Costeña brand sells in China ...
SEPTEMBER 27
GRUMA LISTS MXN THREE BILLION IN CERTIFICATES ON THE STOCK MARKET. (REFORMA 1-3) (EL NORTE (ONLINE) 11)(LA JORNADA 31) (EL FINANCIERO 26) (MILENIO DIARIO DE MONTERREY 0) Grupo Maseca (Gruma) listed MXN 3 billion in long-term instruments on the stock market, with excess demand of local debt 3.34 higher than the value offered. The accrued interest rate for the five-year stock is equal to the 28-day TIIE plus 38 basis points per year. The company announced that “Gruma will use the funds obtained from this public offer to refinance short-term debt, thus optimizing the company’s maturity profile.” The largest producer of tortillas and corn flour in the world reported that this placement is part of a short and long-term stock certificates program of a revolving nature, for an authorized amount equal to MXN 8 billion.
MAURICIO FLORES / PEOPLE BEHIND THE MONEY. (LA RAZÓN 24) Gruma at a premium rate. The flour manufacturing company run by Juan González Moreno did not miss out on the opportunity offered by the markets this fall, as it placed eight billion long-term stock certificates at a TIIE rate plus 38 basis points. Given the quality of the revenues generated by the company globally, the benefits generated are supported by a world-class company.
ENGGECHAVARRÍA / INK AND PAPER. (EL HERALDO DE MÉXICO 32) ...As part of a revolving Short and Long Term Stock Certificates Program for a total authorized amount of MXN 8 billion, Gruma successfully placed MXN 3 billion in long-term Stock Certificates in the local debt market, with a five-year maturity term. Investors could not get enough of the shares.
SEPTEMBER 28
GRUMA JUST ISSUED EIGHT BILLION PESOS IN SHARES (7:00 AM HEADLINES ON EXCELSIOR TV) Mauricio Flores: Gruma just issued MXN 8 billion in shares. What is Gruma? The world’s largest corn flour producer is a Mexican company run by Don Maseco’s heir Juan Moreno, who listed the shares at an interest rate that says that the economy of big companies in Mexico is still able to get the country going, despite the difficulties faced by the nation.It was also published in:
GRUMA SUCCESSFULLY LISTED LONG-TERM STOCK CERTIFICATES (MILENIO NEWS (2-4 P.M.) (MILENIO NEWS (4-6 P.M.) Luis Carlos Ortiz: As part of a revolving Short-Term and Long-Term Stock Certificates Program for a total authorized amount of MXN 8 billion, Gruma successfully placed MXN 3 billion in long-term Stock Certificates in the local debt market, for a five-year term, earning interest at an annual 28 Days TIIE (Mexican interbank interest rate) plus 38 basis points. The offer oversubscribed 3.34 times. Both Fitch Mexico S&P Global Ratings assigned a AAA rating to the certificates on a national scale.
SEPTEMBER 30
GRUMA, OWNED BY JUAN GONZÁLEZ, AMONG THE COMPANIES THAT MOST SUPPORT NATURAL DISASTER VICTIMS. (SDP NEWS ONLINE 0) Gruma, the Mexican company leader in the production of corn flour and tortilla worldwide, is one of the companies that most supports the victims in a disaster situation caused by hurricanes, flood or earthquakes, such as those that occurred last year. One year after the disasters caused by the September 7 and 9 (sic) earthquakes, the company owned by Juan González Moreno, continues to support the communities affected by the disaster... The company also joined the “Adopt a Community” initiative launched by Grupo Financiero Banorte that consisted not only of taking temporary support to the communities, but also of contributing to their full reconstruction and bringing health, nutrition, and educational programs to these communities.
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