Nurturing

Innovation of renewal of the products process begins with a study of the consumers’ needs.

At Gruma, we have 5 goals that measure tendencies on consumers' preferences and food products demand: Pleasure, health, wellbeing, convenience and ethics.

Besides these 5 means of support, Gruma seeks demographic and geographic information as well as cultural preferences and costs of prices as support of the innovation process. In the past few years our innovations have been based on products that:

• That would create a sensorial pleasure and an emotion connection that will create a wider consumer growth.
• That were easier to use and that would adapt to lifestyle changes.
• That would offer health alternatives and would give healthy nutrients.
• That would allow not only Gruma but consumers to be responsible and support a clear environment