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Incorporated in 1972, the business markets in Costa Rica the tortilla packed under the brand TortiRicas.
In 1972 we incorporated the Derivados de Maiz Alimenticio (DEMASA) company and began construction of the first tortilla plant, in order to market packaged tortillas for the first time in Costa Rica, under the TortiRicas brand.
We imported 47 tortilla-producing machines using extrusion technology and we began by producing 60 tortillas per minute, prepared with corn flour imported from Veracruz, Mexico.
Since the tortilla production project grew to significant proportions, in 1978 we began the construction of a mill. Over time, we developed other businesses DEMASA successfully entered, such as snacks under the Tosty brand, rice, palmito [hearts of palm], bread and confectionery goods.
In October ,1981 we began a process of decentralization in tortilla manufacturing, in order to offer consumers the convenience of finding the freshest product near their homes and so we started up the first tortillerias. This important process allowed up to 37 franchises to be set up throughout the country.
Starting in 1996 we reoriented the strategy and created a mega-plant in Valencia de Heredia wherewe installed high-technology machinery to manufacture tortillas. The franchises were eliminated and added large distributors, to whom the product is delivered on a daily basis.
Today, the new plant is located in Pavas and is equipped with latest manufacturing technology, which we developed ourselves.
The plant has seven tortilla-manufacturing machines that produce a weekly volume of more than 1.5 million packages of corn flour tortillas, and two machines that produce wheat flour tortillas, providing jobs for 134 people.
The basic raw material for the preparation of the tortilla dough is of course the corn flour produced by the same mill belonging to the group which automatically delivers it to the plant .
The Palmito Plant
In 1978 , through DEMASA, we began the acquisition of a portion of the facilities of the Conservas del Campo group, and through it, the palmito [hearts of palm] business line.
The Del Campo group began their operations in Costa Rica in 1970 through the production and sale of fruit juices and nectars. In the mid-1970s it began to diversify into other products such as vegetables and fruit.
With a vision of market internationalization, in 1974 we had the idea of canning palmito [hearts of palm] for export to the European market and it was then that the first facilities were set up. . By 1978, we had incorporated INDACO (Industrias de Desarrollo Agricola) by planting approximately 500 hectares in Horquetas de Sarapiqui, in Heredia province.
At the same time, INDACO decided to set up another farn with over 500 hectares under cultivation under the name Agropalmito S.A., located in Guapiles, Limon province.
In 1986, DEMASA acquired all of of Conservas del Campo's shares.
Our production of palmito [hearts of palm] in Costa Rica led the country to become one of the world's majir producers of this prized food.
Currently, we have two manufacturing plants: one in Costa Rica and the other in Ecuador.
In regard to palm cultivation , we have 550 hectares of palms of our own under cultivatuin and have added farmers with more than 5,000 hectares. The canned hearts of palm is exported to Europe, mainly to Spain, France and Belgium, and to the United States,, Mexico, South America and Canada.
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